Iterations: Calendar Frenzy, Google Now, and Apple's ?Anticipatory Computing? Problem

Now that the Mailbox sale to Dropbox is complete, let?s move on to the next native iOS app that everyone wants to replace: The Calendar. Yes, the calendar. Nearly every other conversation I had this past week included some chatter about all the new calendar apps (see the screenshot of my iPhone). Peeling back the layers on all these calendar apps and the herd-like interest in the space, however, reveals both challenges and opportunities that go much deeper than comparing mobile apps based on product features. For those among us who use Android, Google Now is the type of anticipatory computing, powered by data and algorithmic learning, that enables a machine to guide us in life almost like an assistant would. On Apple?s iOS, however, there is no such thing like ?Apple Now,? and as a result, savvy entrepreneurs are seeking to build that service as a third-party application. And, curiously, they?re using the mobile calendar on Apple to kickstart this game and using calendar "intent" to infer what to send to the user.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hsTSVSTi5Mc/

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