There are many tools that can help you in marketing your website. One of the most powerful direct marketing tools that you can use is Personalized URL or PURL. Oftentimes, this is used in conjunction with Variable Printing Data. The Personalized URL marketing strategy can help you achieve and even surpass your most ambitious marketing goals. This is really the tool that you should use if you want to succeed in your online business venture.
But wait a minute. What is a PURL and how can Personalized URL marketing really help in direct marketing? Basically, a PURL is just a simple, personalized website. However, when you add a PURL onto a Direct Mail piece, this can result in an incredible cross marketing campaign that will surely help earn from your business.
There are so many benefits that you can get from using a PURL for your direct marketing business. As the Direct Marketing Association or DMA has observed, a PURL can increase the response rate by as much as 400%. They can also help in reducing the cost per lead to 50% of the original cost. It can also help in securing invaluable information about each customer and it can even help convert prospects into loyal customers. With the PURL in place, you can help enhance your Customer Relationship management and empower your sales force to get highly qualified leads. You could also get to track and measure campaign responses in real time.
Another thing that really makes Personalized URL marketing a good choice is that in the recent industry studies, nearly half of the direct mail recipients prefer to respond only. A quarter of the subjects in the study will only respond online to the direct mail. Getting a PURL is very important so that each of your direct mail pieces can generate more leads. The Variable Data Printing method allows you to put your PURL to your mail pieces. PURLs are really cost effective in getting more response rates, and it is essential that you have these in order to have a successful campaign.
At just a few cents apiece, the PURLs are a really cheap solution that you can integrate in your direct marketing campaigns. You can also get better results on your marketing efforts as the PURLs can help you gather information that is not available in normal campaigns. Personalized URL Marketing can really help in boosting the sales that you would be receiving, which can be much better compared to the traditional methods of direct marketing.
About the Author
For more information on Personalized URL Marketing please visit: www.directmarketingconcierge.com/GuestServices/PURLsPersonalizedURLs/tabid/168/Default.aspx
Article Source: Free Articles Directory - ProArticlesDaily.com
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